E-mail me, you sillies

I swear Chicago Public Radio, WBEZ, has spent more on snailmailings to me than I ever have contributed. Why don't they e-mail me, since I donate that way. I'd listen.

I wrote something about preferred method of contact on a customer service blog I've abandoned, but I've moved some of the posts over here.

Consider making e-mail the default contact method when a customer orders on the web. Doesn’t it make sense that if Acme Company buys something in your online shopping cart instead of phoning or mailing in the order, the buyer likes online transactions? So, it follows that your Acme buyer would prefer to hear from you in e-mail rather than on the phone if there is a problem with or a question about the order.

Doesn't that make sense?

add new comment »