learnandteachonline.com

I pointed to the BW Blogspotting report on the teen podcaster who landed the acne cream sponsor. I finally listened to it today, and now it makes more sense. Turns out she's Michael "Rock'n'roll Geek Show" Butler's daughter, or some relation, apparently. http://mp3.rockandrollgeek.podshow.com/EGT_12.mp3

I still think marketers are not quite getting it when they think:

- We are not reaching kids with traditional media anymore
- Whatever shall we do?
- Kids have iPods
- Podcasting is related to iPods
- All the kids are listening to podcasts
- Let's advertise there

I don't think that many kids are into podcasts, and the big numbers just aren't there yet. I shouldn't knock it, though. It's cool that advertisers know they have to do something different, and are willing to try podcasting. I just hope it's not so early that they get disappointing results.

Maybe a product like acne medication would get a better response if the company itself produced a podcast on skin care and grooming for teenagers