learnandteachonline.com

Keepers of Harry Potter fan sites were invited to a conference call promoting a new movie starring Daniel Ratcliffe, who plays Harry in the Potter movies.

Of course they're going to feel flattered and write about it -- a lot, and probably rave. Really smart. Find the bloggers who care and give them access. So much better than astroturfing nonsense that tries to create community rather than find and tie in to existing communities. So much smarter than working to thrust crafted marketing messages on carelessly chosen lists of bloggers. Expellimarus, Bacon's!