Think small, get crazy, nothing to lose
The Cadillac Database celebrates the absurd 1959 fin.
Wouldn't it be fun if a car maker produced new Mini Cooper-sized old caddies (I'd prefer a '64 -- pink, please) or a teeny tiny 60s VW microbus?
Chrysler struck some kind of psychographic chord (though I'm not sure what kind) with the PT cruiser, which I've heard described as a new Chrysler that looks like an old Ford. I understand it was conceived before the Daimler partnership, now over.
I'm not an insider. Just speculating. What possessed a big car company to take such a risk on that odd funky shape? Some quick rare burst of inspiration? I don't think so. I believe there are creative people in every big organization, but usually they just can't get near a sympathetic audience. So hats off to whoever thought of the Cruiser, and two hats off to the person who said "do it."
Filed Under: Mumbling | ToysSubmitted by amyloo on Sat, 08/25/2007 - 09:28.
