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This American Life's staff finds it parody-worthy too.

The band member they have doing it doesn't get it quite right, not announcery enough.

You know what's really got me steamed? The "in a world" announce style has broken out of theatrical release trailers and into TV show promos and commercials. Next time you're watching an NBC show think about noticing it when they pimp their own network shows.

Wouldn't it be funny to hear a woman doing that trailing-off-to-gravel-at-the-end-of-sentences thing? Just thinking about it that way makes you see what a stupid fad it is, and offers a hint that it might be some macho thing?

I'll admit it; I can fall for a gravelly male voice as quick as the next woman. Listening to Nick Nolte or Kris Kristofferson makes me go weak in the knees (though Clint Eastwood somehow doesn't do it for me) -- and the hero in my unfinished novel has a voice like that. But it doesn't work on me when it's packaged up in a formula. Nothing does, at least I don't like to think so.