More on niched cable channels
Maybe G4 is targeting another psychographic my younger son has told me about in adding The Man Show.
(If you follow some of my ramblings you'll already know that my little guy likes to help me understand subcultures and is as much of an avocational collective behavior analyst as I am.)
Aaron knows the type from interacting with them in MMORPGs, and he calls them "the 30-year-old loser living in his parents' basement." The LoserBase30 type is only a type. He can have a job and a wife and kids and still loosely belong to the type, albeit part-time.
Have you ever noticed how a cable channel will debut with a wonderfully niched offering, then gradually get greedy and broaden the scope? Witness A&E. I can't imagine it coproducing Pride and Predjudice with the BBC as it did in 1996. What about the "science" channels that dipped into the home makeover fad? And I don't know what Spike is. Guy stuff, reportedly, but do the same guys like DS9 and detective shows? Maybe, but it seems all over the place to me.
Filed Under: Advertising | GenerationMarketingSubmitted by amyloo on Sat, 12/17/2005 - 08:54.
