Tactics for evangelizing RSS in the organization

I end up explaining RSS a lot at work. Why? Because I'm always wanting to add a feed to a page or an online publication, and the content owner or subject matter expert wants to understand what it is.

The easiest way I know to explain RSS is to demo it. I've been doing it in Bloglines, and I've also done a screencast demo for users using Bloglines.

But I'm starting to wonder if I ought to get NewsGator's Outlook add-on. People feel so comfortable with Outlook at my workplace that I'm wondering if it would make RSS easier for me to explain and for my victims to accept. The only problem is that I would have to lure them into my office to see it. I've often done the Bloglines demo on other people's computers.

(People are used to having me order them out of their chairs. I think they like it when they hear me say "Well, let me show you!" Who doesn't want to break up a block of talking with a little show? It's the same kind of relief afforded by breaking up a long block of copy with a picture. Speaking of shows, have I told you that my performance of the Cowardly Lion keeps getting requested in late afternoon meetings that start getting giggly? I do a 1-minute excerpt from "If I were King of the Forest.")

So where was I? Right. Outlook comfort/only my office tradeoff. Maybe I'll get News Gator and have both demos ready to go.

I'm also a little interested in NewsGator's branded browser-based aggregator. As they suggest on their marketing page about it, it's perfect for associations to provide for their members. I wonder if it's priced within the reach of lean-running nonprofits.