In this day and age, you'd think...

Wouldn't you think a college alumni directory company would collect its info online? Yet I got a postcard in the mail asking me to call to verify my details.

They probably think they have a better chance of selling me a directory if they have me on the phone. Wrong assumption for me and online oriented people like me. If they have a web site telling me every detail of what I'm going to get they're more likely to get a sale from me.

That reminds me; I'm going to close down another blog I haven't posted to in a long time and never did get very tuned into. It was called 411 Peculiar Road and was supposed to be intended for customer service people about the peculiarities of communicating online. I'll move the posts over here. There's a story about phone-centricity that I think you'll like.

I have notes for a bunch of other respectful marketing posts. I'll get to them soon.