Seeing more commercial RSS training

A Marketing Profs online seminar on RSS will be held next week. I've been seeing more and more offerings like this. I think it means that RSS adoption is shifting into another phase. We may not like some of what we see when marketers start getting RSS.

What do you call the warfare technique where you slash and burn and move on? It will come to me.

This feels like the same sort of thing. First faxing and phoning was abused to the point where targets hated it and it was regulated, so it's been largely abandoned in favor of e-mail. Now e-mail is being abused, so on we go to RSS. At least it's not intrusive, though I'm sure unscrupulous marketers are trying to find ways to trick us into getting pitched against our will.