BW makes a cover story podcast


Business Week's getting in to podcasting in a big way. This is the first time I've seen a mainstream magazine create a special podcast to accompany a cover story. I like it. I like the way it marries the media, each handling what it does best. It's what educators have been telling us for years about differing learning styles creating a need to develop information to be ingested in varying ways.

The exec editor and two writers participate in the 15-minute podcast, which starts with a commercial. Seems like they might have announced the name of the program first.

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Submitted by amyloo on Thu, 11/10/2005 - 23:19.