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Tara Hunt got some serious pushback on her new Pinko Marketing idea.

I get and admire what seems to be a desire to be constructively outrageous and "out there." But, like Jeneane Sessum, I struggle to persuade mainstream business types to look past the countercultural tone of Cluetrain, or I try to help them tune into it. Tara's hook makes my work harder, so I'm glad she is rethinking, listening to her readers, and so willing to walk her talk on the community invovlement stuff.

At the same time I don't like to see bubbles burst. And I really don't like to see "out there" concepts watered down. Sometimes it's better to start from scratch with a new rallying point.

This concept certainly is provocative and attention-getting. Something about it is a little off the mark, though. I can't quite put my finger on it. I'm thinking the same spirit that made Cluetrain authentic, because it was written by people who really did the sixties, can't as authentically be picked up by someone who buys in but didn't live it?