learnandteachonline.com

Personal DNA is a cool little feature. The quiz has toys I've never seen, like the bucket with sliders for weighting a trait.

Feature, product or business? Who was it who said that was the question? In Web 2.0 land it's probably being planned as a business.

Doesn't it seem like a lot of Web 2.0 featurebusinesses are things you stick on web pages, and that many of them, like this one, are slicker versions of what the kids have been sticking on their MySpace, Xanga and LiveJournals in recent years? And on their Geocities and Homestead sites in earlier years.

Along with features like the 3Bubbles chat app, it annoys me that it probably will be the next big thing, even though I like it a lot. It should only be the next nice small to medium thing.

I know investors won't curtail their enthusiasm because people like me sputter about having the free, unAjaxed versions of this same stuff for 10 years. It's not that I'm jealous of the glitz, I think it's dangerous to be romanced by the superficiality of old technology with a new suit of clothes. It's going to contribute to making another empty bubble.