The concept of 'consumer as programmer' is a challenge for business

This is funny! Market Watch picks up a Hollywood Reporter story on a report by Nielson Entertainment Research.

The report tells of the creator/seller split for audio and video downloads. A comment on the growth of on-demand media is the funny part: "The issue is how to best monetize the opportunity and understand the underlying economic models." The concept of "consumer as programmer" is a challenge for businesses, Nielsen said.

The reference is to entertainment programmer of course, not computer programmer. How many years since Cluetrain came out, and there's more enlightened talk, but no walk. I sure don't see any abatement in corporate command and control. They just try to keep it disguised.